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Renata Costa Brand Identity

Bringing the outside in

Renata Costa, an interior designer, needed a brand identity that communicated her ability to "bring the outside in" by seamlessly merging the outdoor space with the interior space with a modern touch. The logotype is set in Garamond, the perfect designer serif. The mark is a tulip, just about to bloom - a metaphor for the experience of taking one's space and having it re-imagined by Renata. I chose an earthy but modern color palate to reflect her work. 


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