Design Blog

Finished works, process sharing, works in progress, and inspirations

WIP Logo Continued

Development on this logo continues. The straight legs of the M were not working. I took the W and flipped it for a more distinctive character. The scale of the logo in relation to the logotype also needed adjusting. Below are some experiments with using the logo shape with photos.

Theresa ChoiComment
Work in Progress: Logo

The process started with a discussion of what the audience should sense when seeing the logo, and how to combine that with the client's brand and values. Next, a flurry of pencil sketches to rough out an idea. Then when a solid direction was decided, on to Illustrator for clean rendering. One of the main decisions was how abstract to go with the lotus, and weighing the pros and cons of both. The color palette is still being explored.

Theresa ChoiComment